Jenifer Acosta reached out to me in early January needing a brand identity that would fit her rapidly growing real estate development business. She had quickly become known as the go-to person in Bay City Michigan for bringing these beautiful historical buildings back to life in a sustainable way, but no one knew her as a brand… she was just Jenifer, or “that woman who bought the cheese grater building”.Read More
I'm always happy to teach my clients as we go because I don't expect them to know my industry just as I don't expect to know theirs. Part of the reason I write for you every Thursday is because I believe it's important to share what you know without making anyone feel less than, which sadly isn't always the case, especially in techy fields.
So, without further ado, here are eight of the most common branding terms I hear misused around the interwebs. Feel free to ask about others in the comments or add your own!Read More
I see a lot of websites. A. Lot. Consequently I see a lot of the same mistakes made over and over, and a lot of those mistakes are super simple to fix, even if you don’t know a lick of code. Since I want to see you thrive I thought this would be a great time to share some of these mistakes with you, in no particular order. So grab a cup of coffee, pull your website up in another window, and make sure you’re not turning people away without even realizing it!Read More
Want to know a secret? I have access to some of the best design software out there, and about 1/3 of the time I end up using Canva for my social media graphics. I have a template for my blog images in Illustrator, but if I just need to throw a quick graphic together for a Facebook post my go-to is Canva.Read More
One thing I see a lot of people struggle with is how to add an attractive link to a PDF on their website. Maybe you want to offer a free worksheet to go with a blog post, you need to share your PR company’s case studies, or you’ve written an ebook or magazine and want to create a page for your email subscribers to download it.Read More