If you’ve been following me for a year or two you probably know that for a long time I designed websites exclusively on WordPress. In fact, I kind of became the go-to girl in my space for WordPress web design, and still have a few long-time clients whose sites I maintain on the platform. I loved the custom coding aspect of taking a Genesis theme and whipping it into submission. With my background in software programming I felt like if I wasn't building a site from scratch I wasn't earning my keep.Read More
Hola peeps! I'm popping in on a non-Thursday to share a quick piece of biz news with you and proudly announce that Lena Elizer Designs has joined the Squarespace Circle community! Squarespace is the platform I use to build my client's websites, as well as my own. Squarespace Circle is a community that Squarespace started for creative professionals who use the platform to build lots o' websites for their clients or their own businesses. In other words, it's for folks who take their Squarespacing seriously!Read More
There are a metric crapton of posts out there about marketing your small business on the cheap... I know because I checked with most of those while writing this. But a lot of what I ran into was the same old tired advice from 1994 and a lot of filler. So this list is sans filler (You already know you need business cards. Really guys?) and includes some of the things I did when I was first starting out in business myself. I used a lot of these to grow a successful graphic design biz as well as help grow a construction company and a home services company.Read More
Guuuuys! I’m so stinking excited to let you in on some things that are happening around here!
Before I dive into that though, let me tell you why I'm so excited, lest you think I'm some sort of loon who runs around using the word lest. I mean, I do obviously, but...Read More
Jenifer Acosta reached out to me in early January needing a brand identity that would fit her rapidly growing real estate development business. She had quickly become known as the go-to person in Bay City Michigan for bringing these beautiful historical buildings back to life in a sustainable way, but no one knew her as a brand… she was just Jenifer, or “that woman who bought the cheese grater building”.Read More