Project: Magical Mindfulness
Client: Jen Moff
Scope and Highlights:
- Full brand identity with hand drawn logo and graphics
- Custom WordPress website
- Custom built personality quiz for opt-in
- Print and tech concierge services
- 50 page workbook illustration and layout
The Noosa logo, most of the website graphics, and the illustrations inside the Mindful Life Map were all originally drawn by hand, then digitized in Illustrator to add color and create vector elements.
Be powerful with mindfulness. We value innovation and curiosity, play, presence. We want the brand to represent the bridge between the spiritual side of mindfulness and the badassery that women embody because of it.