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Client: Jen Moff

Scope and Highlights:

  • New brand identity
  • WordPress website redesign
  • Custom site icons and graphics
  • Double sided business card design
  • PDF Media Kit design
  • Social media cover graphics
  • Thank you card design

Mood Board and Logo Concepts:

Because the original mood board had a minimal color palette I originally kept the logo concepts blue and deep purple to achieve a sophisticated look.

This never quite felt right though, and on the second revision I decided to pull the color palette Jen had been using since our last branding project and update her existing colors. That's where the bold, deep berry colors in this iteration came from.

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Brand Mission:

To help growing startups deepen their investment in their talent by using mindfulness to reduce stress, shift mindsets, and increase employee engagement.



Are you ready to up-level your brand and position yourself as a leader in your industry? I'd love to chat about how we can work together to make your brand thrive. Schedule a free call below!