Before we get down to the business of adding new pages to the site I want to take just a minute and go over the different page types Squarespace gives you so you’ll know your options when you start adding pages shortly.


This is your plain ol’ basic run of the mill page. By default it’s just a blank page that you can customize to be or hold whatever your heart desires. Most of your pages will probably be this type. 


Products pages display a browsable collection of products and serve as your e-commerce shop if you are selling products directly from your Squarespace site. We’ll talk more about these in the next Module. 

Project (Some templates)

A handful of templates contain Project Pages, which are specifically used to create nice looking 

portfolio layouts that combine text and photos. These are great for designers or anyone that wants to share case studies of projects that include text instead of just an image gallery. 

Cover Page

Cover pages act as a super simplistic one page website. They don’t share the same menu or graphics as the rest of your template, but can be customized with full screen photography and other features. You might use a cover page to announce an upcoming product release, collect email addresses, or display a coming soon message while you’re working on your site. 


You can use folders to create drop-down menus on your site. The folder itself doesn’t have a link attached to it, but instead holds other pages inside of it that appear when you click on it. For example, a landscape company might have a folder named Services and inside of that two pages named Lawn Care and Landscaping. The menu will show a link named Services, and when you click it a drop-down will appear with links to pages for the two types of services. 


The Album page holds a collection of audio files that your visitor can play and share. You can even 

upload cover artwork and album details. You can’t sell music or share a podcast from this page, but there are other easy ways of doing that. 

Index (Some templates)

An Index is similar to a folder in that it’s a container for other pages. The difference is that a folder will display those pages as a drop down menu, while an Index will display multiple pages of content in one location. The way that looks depends on the template you’re using. It might be a grid of thumbnails that each represent a page, or single pages stacked on top of each other, or something else. Not all templates support Index pages.

Info (Some templates)

If you’re using the Aviator, Aubrey, or Encore template you may have an Info Page as your home page. You can’t add or delete this page type from the Pages menu, but you can modify the existing demo page by hovering over it, clicking the Gear icon, and clicking Create.


Squarespace uses a two-part hierarchy for Blogs, which in simpler terms just means you have individual blog posts and then a Blog page type which displays a collection of those. The blog page displays your blog posts in either grid or list format, depending on your template. 


A gallery is simply a collection of images and videos. You can add Galleries to regular pages using content blocks, which we’ll talk about later, but Gallery Pages are designed to work specifically with your template. These are great for photography portfolios. 


The Events page type is yet another collection of items. Similar to the way the Blog page shows individual blog posts, the Events page shows individual events, which can be added once you create the page. 


This isn’t actually a page, but it does add a link to your site menu. It can be used to link to another website, to content on your own site, or even to a file download. 

Now you’ll know the different types of pages you can use in the next lesson as we start to actually build your site from the sitemap you created earlier. So grab that and get ready to build a website!