We talked earlier about how Squarespace blog pages are set up and I showed you how to create your Blog page, which serves as a spot to display all of your blog posts. Now we’ll talk about adding those posts and what options you have with each one. 

First, let’s add a new blog post. Log into your site and go to Pages, then click your blog page title, or create one if you haven’t already. Clicking the page title will bring up a list of your blog posts with tabs to filter them by published status. If you don’t have any blog posts yet you’ll still see a few options at the top of the screen, and you’ll be asked to create a new post. You can start a new post anytime by clicking the plus sign at the top right of this Module. 

When you create a new blog post the post editor will pop up. Enter your post title in the first text area, then add your content to the larger editor with the “Write here…” prompt. If you prefer more room and less distraction when you’re writing you can click the little arrow in the upper right corner of the editor to expand it to the size of the browser, then click the arrow again to bring it back down to size. 

This editor can be used just like the pages you’ve already created, you can add Content Blocks by clicking on Insert Points and use those to add images, text, galleries, promoted products, calls-to-action, newsletter signups, or anything else to your blog post. 

Once you’ve added your content there are a few options and settings you might want to pay attention to. 

Display Options

There are a lot of useful things to mess with under the Options tab on the post editor. These are all pretty important, so we’ll go over each one quickly and along the way I’ll tell you which settings I use every time I publish a new post on my own blog. 

Post URL

This is the address for your post, and you can make it anything you want. Squarespace will automatically use your post title in most cases, but that might be too long for a good URL. If you want to change that you can do so here. You can change the template Squarespace uses to create post URLs by going to Settings and then Blogging. 

Author

This gives you a dropdown of authors available on your website to attribute the post to. If you need to add a new author you can do that by going to Settings and then Permission. 

Source URL

This is how you would attribute content to another website or blog. Let’s say you’re sharing a news article on your blog that talks about your studio’s grand opening, you might add a paragraph or two from the article to use as your post, then grab the URL for the news article and paste it here so that readers can find the original source. Some templates will display the source URL below the blog post, but not all. If this is something you know you’ll want you’ll need to include this in your template research.

You can also direct readers straight to the original article by checking the “Post title should link to Source URL” option, which will link the blog post title directly to the original source.

Thumbnail Image

This is the image that will show up around your site if you use a Summary Block to display blog posts, as well as when you share your posts on social media. These may also show up in some templates on the main Blog Page. 

I usually add a large graphic inside my post content for Pinterest purposes, so I add the same graphic as a thumbnail as well. You can use a different graphic for this if you want though, or if you want the graphic to show up on social media and on your blog page but not inside the actual post you can add one here and not inside the post content.

Excerpt

If you tend to write longer posts or share a lot of images you might want to use shorter post excerpts to make it easier for your readers to scroll through your blog and decide what they want to read more of. If you don’t set a post excerpt your posts will display in full on your Blog Page in most templates. 

For your excerpt you can use as much or as little as you want. I generally try to use the first paragraph or few sentences, but you could also write a short excerpt that just introduces the post itself. This will show up on your main blog page and anywhere you use the Summary Block to share your blog posts.   

Featured Post

Each template handles featured posts differently. Some display them in a slideshow in the header of the Blog Page, others may do nothing at all with them. Setting a post as Featured also gives you the option to filter your blog Summary Block by Featured Posts. 

Location & Social

Alongside the Display tab you’ll notice two more tabs labeled Location and Social. 

Use the social tab if you want your post to automatically be shared on social media when it’s published. The social networks shown here are from your Connected Accounts, so if you don’t show any available you’ll need to go to Settings and click Connected Accounts. We’ll go over how to add your Connected Accounts later in this Module. 

If you have already connected your social media accounts you can use the toggles on this screen to choose where your post shares automatically when you publish it, then set options using the text boxes. If you get confused there’s a guide on each text box that will help you figure out your sharing options, all you have to do is click the question mark.

The Location tab gives you the opportunity to identify this post as being about a certain physical location. This could be super handy if you’re a travel blogger or restaurant critic, and probably not as helpful if you run a craft blog or are a graphic designer. 

Not all templates will show Location on the blog post, so if that’s something you know you’ll want you’ll need to make sure to choose a template with that capability.

Adding categories and tags

You can add categories to your post by clicking Categories + below the editor on the Content tab. You can also create Categories here and they’ll be available to use on other posts as well. You can add Tags by clicking Tags +, and the same rules apply. 

Bulk Editing Categories and Tags

You might want to edit all of your categories and tags at the same time. For that you’ll want to go to the Blog Page settings. You can get here by either navigating to Pages, hovering over the Blog Page title and clicking the gear icon, or from the blog posts list you can click the gear icon at the top of the Module. This will bring up the page settings for your Blog page, and you can click on the Advanced tab to manage your tags and categories. Clicking on a tag or category will give you options to rename it or remove it completely, and hovering over them will show you how many posts are currently using that label. 

Blog Comments

Back on the blog post editor you’ll see another option below the main content area allowing you to turn comments on and off for this particular post. 

If you want to change commenting for the whole blog you’ll want to go to the Home menu and click Settings, then Blogging. There you’ll be able to click the Comments Settings button and change all sorts of options around your comments, most of which are pretty standard. You can also add your Disqus shortname here if you’d like to replace the default comment system with Disqus. 

Publishing options

When you’ve finished your post and set all the available options you’ll need to choose what to do with it. You can do that by clicking Draft to the bottom right of the main content area on the post editor. This might also say Scheduled, Published, or Needs Review, depending on what the current status is. 

When you click it a popup menu will appear showing you all your publishing options. You can set the post to publish immediately, schedule it for anytime in the future or past, mark it for review (this is handy if you have guest posts or collaborate with other people), or save it as a draft to finish later. 

If you choose Scheduled or Published you’ll notice a line right below it that populates with something like “Publish in 3 days at 3:33 am”. Clicking the underlined part will bring up a calendar you can choose your published date from, and a text box to set the time the post should go up.